Here’s what Chromadex (Seller of Nicotinamide Riboside “NR” (FAQs) (Reviews)) CEO Rob Fried said at the LD Micro Investor Conference in late 2018:
Chromadex CEO Rob Fried discussing “Strategic Initiatives” (Slide 16) at the LD Micro Conference:
“Going forward, what would you do if you were us?
You would try to make the world know about NAD and TRU Niagen — that’s really what we have to do.
We have got to make this a household word.
Everybody in this room should be taking TRU Niagen and your family should be taking TRU Niagen and we have to make sure you get it, you understand it, you experience it and everybody that you care about does the same.
…We are a consumer product company.
I like to refer to us as consumer biotech.
But if a company called us and had an opportunity for us to supply NIAGEN in their consumer products, in certain situations, we would consider it.
For example, I used to joke that the addressable market for a product like this is all human beings.
But I realized I was understating it — because it’s a big pet business too.
In fact, I hate to say it. We lost a dog a couple of weeks ago. Heartbreaking but happened. It happens.
But as it was, all of a sudden, it was losing weight and getting thin. It was not feeling healthy. My wife, Nancy, got all the TRU Niagen that she could get, started putting it in their food, maybe we can rescue, a little late. We should have started a little bit earlier.
But my point is, if a company that was a consumer product company had a product and we didn’t have plans to get into that consumer space, we would entertain a supply agreement deal. It would have to be a blue chip company. The deal would have to be an excellent deal. It would have to be complimentary with what we’re doing, but it’s something that we might consider.”
RELATED:
- FAQs on Feeding Supplement Nicotinamide Riboside (NR) to Pets (Link)
- Nicotinamide Riboside “NR” (FAQs) (Consumer Reviews)
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Michael
I want to start giving my dogs Tru Niagen but I’m not certain what dose to give them. Not knowing what a reasonable dose to give my dogs would be has held me back from giving them NR and I’m sure other have the same issue. It would be helpful if someone would make a graph with dog or cat weight on one axis and 300 mg equivalent pet dose on the other axis (possibly with other dose equivalents as well).
I have an 8 year old Rottweiler who weighs 100 lbs (45.3 Kg) and an 8 year old Min Pin who weighs 15 lbs (6.8 Kg). I extrapolated the dog equivalent dose from a 300 mg human dose based on information I found online and came up with a 300 mg dose for the 100 lb Rottweiler and a 150 mg dose for the 15 lb Min Pin. Can someone tell me if I did the dose conversion right?
Here are my calculations:
Converted from 60 Kg human with a 1.62 m^2 BSA – Human weight to BSA ratio: 60/1.62 = 37
For the Rottweiler weight to BSA Ratio = 45.3 kg / 1.284 m^2 = 35.3
Rottweiler/Human ratio = 35.3/37 = 0.95
0.95*300 mg = 285 mg — Therefore, a 300 mg dose for the Rottweiler should be fine.
For the Min Pin weight to BSA Ratio = 6.8 kg / 0.363 m^2 = 18.7
Min Pin/Human ratio = 18.7/37 = 0.5
0.5*300 mg = 150 mg
I used this paper for reference:
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4804402/
And this calculator to get the dog BSA
https://www.vetoncologyconsults.com/bsa-calculator
Jeff
My Jackhuahua is about the weight of your MinPin. I am not at all precise in how much NR he gets. I just dust a part of a capsule on his food, maybe 25 to 50 mg. He is 9, and in very good health and physical condition. Since NR is water soluble, I assume that any NR he can’t use is just sent through the system. I have been very consistent in giving him his NR every day. I wish we would see something from Chromadex about a partnership with a major company in the pet nutrition/health field. NR could be a billion dollar plus industry regarding pets and horses. People love their pets. Emergency responders now allow people to take their pets with them in evacuations, such as those involving hurricane fooding, because people would refuse rescue rather than abandon their dogs and cats.
Chromadex
There are many published studies on Niagen in various animal models. However, to date, all of these have used very high doses of NR, either to ensure a strong effect is observed or to assess safety. The results of these studies are not directly generalizable to pets.
However, given all the generally positive preclinical and clinical studies conducted on Niagen to date, we would presume there to be a benefit. While at present we don’t have the actual data to make any specific recommendations for pets, the calculations you’ve done appear to be sensible.
Michael
Thanks!
Lee Gallagher
Chromadex any additional information. For your supplement and dogs.
Ben
15 year old lab mix, female, vets are guessing about the root cause of various issues.
One said hemangiosarcoma two years ago and wanted to do exploratory surgery that kills all dogs within 30-60 days, another said kidney failure, I noticed gait issues and digestive frequency issues. I gave Turkey Tail and Reishi mushroom extract after the hemangiosarcoma (spleen cancer) guess with some positive results.
I took my dog to the vet recently for dentition clearing an infection with antibiotics, there was still this lethargy. Thinking we’re at EOL, I went ahead and gave her a 300mg TruNiagen. She slept a lot that first day but her digestion started working again and looked healthy. I started giving her one TruNiagen 300mg every other day, sometimes skipping an extra day there. There has been a marked improvement in energy, she’s barking, wagging her tail, willing to go on walks, and everything about her seems to be working a little better.
No controls, not scientific, but anecdotally, this is having a very positive effect on my dog.
dog person
Can I give my medium size dog at least 2mg-5 grams or more, per day? She is 65 lb. What about 45lb? Is 2-5 gram a day safe?
They just pee it out, right? I am taking it, with good effect.
ezra.marbach
Thanks @dog person for your question. You might find this useful: https://RaisingNAD.com/faqs-on-feeding-supplement-nicotinamide-riboside-nr-to-pets/