A year ago, Nestlé launched a new brand containing Nicotinamide Riboside “NR” (FAQs) (Reviews). We’ve seen their ads in the New York Times — but not much else. Now comes a new video ad wherein Nestlé explains why one should take NR. While NR appears to help consumers in many different ways (see our library of Anecdotes), Nestlé’s positioning is clear:

Nestlé’s Ad (video embedded below):

“Are you starting to feel that your daily energy levels are not what they once were?

This may be due in part to a natural process called age-associated cellular decline or AACD.

Deep inside your cells an important molecule called N.A.D. is needed daily to help transform food into energy for your whole body.

But as you age, N.A.D. levels are often declining and this can limit your cellular energy production.

After extensive research, leading scientists have identified a specialized cellular nutrient which promotes N.A.D. synthesis called Nicotinamide Riboside or NR.

Clinical studies have revealed that Niagen NR can penetrate deep within your cells to boost cellular N.A.D. levels to help reinforce your cell’s natural ability to make energy.

Celltrient can help you address one of the key drivers of age-associated cellular decline.

Celltrient cellular energy nutritional drink mix features Tru Niagen NR that works with the body’s natural processes to help replenish N.A.D. your cells need to produce energy each day”

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