Chromadex CEO Rob Fried appeared on the Adam Carolla Show to discuss his movie career, NAD+, Nicotinamide Riboside “NR” (FAQs) (Reviews), and COVID-19. Key quotes, podcast link, and video embedded below:

Key Quotes on NAD / NR:

“So, the question is, if we elevate NAD levels, can we restore PARP levels (DNA repair levels) and energy metabolism levels so the cell functions as though it did when we were young. And we’re now talking about dozens of studies in the scientific literature that suggests the answer to that question is “yes we can”.”

“What is the best way to elevate NAD levels? It appears as though, by far, the most efficient and safest and effective way to elevate NAD levels is this thing called NR or what we call TRU Niagen.”

On COVID-19 and NR:

“Several years ago, one of the world’s leading researchers on coronavirus, a guy named Stanley Perlman, at University Iowa, and Dr Brenner (NAD expert and discoverer of NR) did an actual study on coronavirus. And it turned out that when a coronavirus attaches to a cell that the NAD levels decline rapidly. And the PARP, the DNA repair levels go up rapidly. So, what that suggests is the cell is trying to heal itself, trying to ward off the virus, and is trying to heal itself if the virus hits it.”

“So, Dr Brenner and Dr Perlman, about a month ago dusted off that old thing and said you know we never published this thing. Who ever heard of coronavirus? So, in the last month they replicated that study in a whole series of other human cells and they also accumulated data from other researchers that have published their data in the last month….”

On NAD Levels as We Age

“It turns out that as we age NAD levels decline dramatically. There’s literature that suggests that when you’re 40 you have half the level of NAD in your cells as when you were 20. And it halves again from 40 to 60.”

On What We Can Do to Stay Healthy

“I think that the science that we’re looking at now in the longevity field, not just NAD and NR, although THAT is by far the most actionable thing other than exercise and staying thin that you can do is to take TRU Niagen (NR)…“

Related:

  • Listen as a podcast HERE. The interview below starts at the 44:30 minute mark. Rob talks NR from 45:30 – 47:00 minute mark and from 1hr:02min mark until the end.
  • FAQs on taking NAD boosting vitamin supplement Nicotinamide Riboside (NR) can be found HERE.

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