At the LD Micro Investor Conference last week, Chromadex CEO Rob Fried made the case for taking NAD+ boosting vitamin supplement Nicotinamide Riboside “NR” (FAQs) (Anecdotes). Here’s what he said (transcript and video below):

Chromadex CEO Rob Fried @ LD Micro (11:19 mark):

“NAD.

Aside from diet and exercise, the best thing everybody here, and anybody could do to age well…

If you maintain high NAD levels, your cells are going to be much more resilient, able to deal with the stressors of life, and actually produce more energy.

Some people say: “I’ve taken it for 2 weeks and I don’t feel anything”.

It’s (NAD+ supplement NR) NOT a stimulant.

It’s NOT coffee.

It’s NOT sugar.

And it’s NOT a hormone.

It ACTUALLY creates more energy.

It ACTUALLY increases PARP levels (repair).

A better way to notice if it’s working is track what’s not working.

What’s healing in your body right now?

Take it (NR) for 2 months and see if you do better.

Or, if you work out, see if your workout levels went up or your recovery went up.

That’s the best way to know that elevated NAD levels are actually working.

Not — do I feel it.

If you want to feel it? Go get a cup of coffee.

You’ll feel it right away.

But it won’t do anything for actual energy”

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