In September, Nestlé Health Science (a subsidiary of Nestlé) launched a new site with a focus on the role NAD decline plays in the aging process. The company then introduced an energy drink mix containing NAD booster Nicotinamide Riboside “NR” (FAQs) (Reviews) in partnership with Chromadex. How is this new product being positioned?

CEO Rob Fried on Chromadex’s Q3 2020 Earnings Call (11/4/20):

“ChromaDex also delivered on our launch expectations for Tru Niagen with Nestle Health Science, one of the world’s great food science companies.

Last month, Nestle launched Celltrient Cellular Energy, a protein based flavored drink mix featuring Tru Niagen.

This is one of three products under the new Celltrient brand which will help address the effects of age associated cellular decline or AACD.

Nestle began marketing in August by launching the new unbranded website, myaacd.com, to educate consumers about AACD.

According to that site, AACD is the time-related deterioration in the way our cells function as we age. Often begins in our 40s and accelerates in our 60s.

This partnership with Nestle Health Science to launch Celltrient Energy is an exciting opportunity to reach a new base of consumers and introduce them to the cellular health and healthy aging benefits of Tru Niagen.”

Chromadex CEO Fried during the Q&A portion of the earnings call:

“Well, Nestle’s product as you know is a protein based product and it’s a powder product, and it’s a complement to their suite of products that are targeting the anti-aging market.

Obviously, Tru Niagen as well as Celltrient is an anti-aging product, so there is some overlap in the target market.

We think that their target audience is a bit older than ours.

There is overlap with the Celltrient product with their existing Boost product that is complementary to the Boost product.

But we don’t really know yet the details of their target audience or their primary consumer at this point because it’s new.”

Celltrient Energy – Key Questions Not Answered:

Below are photos of the Celltrient Energy mix package.

The packaging appears to leave some key questions unanswered.

The first relates to Nicotinamide Riboside (NR).

Only upon visiting the Nestlé website do we learn that the Celltrient Energy drink mix contains 250mg of Nicotinamide Riboside (NR).

Why not make this clear on the packaging?

Next, why only 250mg?

We already know that Chromadex sells its own similar product in the US called TRU Niagen Stickpacks which contain 300mg of NR. The same is true for TRU Niagen EX in Hong Kong.

We also know that many people affiliated with Chromadex are on record saying they take far more than 300mg per day. See HERE.

If 300mg per day is OK with the FDA and for Chromadex why not for Nestle?

Another key question left unanswered:

When and how often should you take Celltrient Energy?

Well, since the key ingredient is Nicotinamide Riboside (NR) the answers to those questions and many more can be found HERE.

RELATED:

  • FAQs on taking NAD boosting vitamin supplement Nicotinamide Riboside (NR) can be found HERE.
  • NR supplementation may have helped sufferers of these diseases & conditions (Consumer Reviews)

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