During an investor presentation last week, Niagen CEO Rob Fried said the following:

Niagen CEO Rob Fried (video below)

“Some people actually sell NAD+ itself.

You could go online and look up NAD and you’ll see now dozens of companies selling NAD.

NAD doesn’t work to elevate NAD — as ironic as that sounds.

For 2 reasons.

One is the molecule is large, and the other is what’s called a nucleotide — meaning there’s a phosphate on the perimeter of the cell which blocks entry into the cell.

So, if you’re taking NAD, you’re not helping yourself.

In fact, there are several studies that show that it increases inflammation in its failed attempt to get into the cell — and other side effects as well.

A lot of people go in and get these NAD infusions.

They find that it takes hours to ingest, and that they break out in sweats and headaches.

Why?

Because NAD doesn’t work for penetrating the cell”

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