Chromadex CEO Rob Fried joined the Big Biz Radio Show last week. The following are key quotes about NAD boosting vitamin supplement Nicotinamide Riboside “NR” (FAQs) (Reviews):

Rob Fried, CEO of Chromadex (interview starts at the 4:30 mark in links at bottom)

“Chromadex began as an analytical testing service — and then an ingredient business.

An ingredient business is a company that develops ingredients and figures out regulatory approvals and how to commercialize products and then sells those ingredients to companies that buy ingredients.

One of those ingredients turned out to be a significant blockbuster ingredient and that’s called Nicotinamide Riboside (NR). We call it “Niagen“.

Just to give you an example….when an ingredient company develops an ingredient, develops a patent portfolio around an ingredient and figures out how to commercialize it…if they get a call from a research institution like a Harvard or Mayo Clinic saying “we understand you have this ingredient, can we at our expense do a study on an indication?” — arthritis, alzheimer’s, whatever that might be — that’s a good call for an ingredient company….

…if you get 5 or 10 of those phone calls from these research institutions you’ve got a hot ingredient.

But in the last 6 or 7 years, we’ve made 200 deals like that with the best research institutions in the world.

There’s not been an ingredient like Nicotinamide Riboside (NR) in the marketplace in many decades.

And the reason for that is that Nicotinamide Riboside (NR) very safely and very efficiently elevates a coenzyme in all living cells called Nicotinamide Adenine Dinucleotide (NAD).”

What is NAD?

“A lot of people are talking about NAD.

They hear about NAD.

What the heck is NAD?

NAD is a coenzyme that is very vitally involved in bioenergetics and the process of creating energy within a cell.

There are organelles inside a cell called mitochondria.

Mitochondria take nutrients from food and oxygen from air and mix it essentially with NAD to create what we know as energy.

They then transfer that energy into ATP molecules and that goes throughout the cell.

What we have shown is that by taking TRU Niagen (vitamin supplement from Chromadex) you have a dramatic increase in the number of mitochondria, the effectiveness and efficiency of mitochondria, and the amount of energy you actually have inside your cell.

When you drink a cup of coffee, you might feel more energetic.

But, indeed, what it’s doing is stimulating a portion of your brain — it’s just a drug.

But, when you take TRU Niagen, you’re actually creating actual physiological energy.

But elevating NAD does more than that.

It also elevates an enzyme inside of cells called PARP enzymes.

PARP enzymes are the enzymes responsible for repairing damage within a cell.

So, we have also proven — and when I say proven, I mean in multiple, human clinical studies published in the most prestigious journals that we have by these top shelf research institutions and researchers — that show that when you take TRU Niagen (vitamin supplement) you also elevate, upregulate the amount of PARP and the efficiency of PARP.

So, if your cell is under any kind of physiological stress, we strengthen the cell, and enable the cell to combat that physiological stress — in addition to elevating the amount of actual energy that exists within the cell.

So, it’s truly a remarkable molecule — and that is the sole focus of this company Chromadex.”

TRU Niagen and COVID-19:

“What we did is we immediately did a study that we made public in March with Stan Perlman — one of the leading Coronavirus researchers at the University of Iowa — that showed that when a coronavirus attaches to a cell NAD levels decline by as much as 80% within 2 hours.

We then did a second study that shows when you put TRU Niagen into the solution it’s protective against Coronavirus.

After we did that, we got a call from NIAID — that’s Anthony Fauci’s lab in Colorado — and they’re presently doing a study on Niagen and Coronavirus in hamsters.

And then we also got a call from a researcher in Turkey who had done research on fatty liver disease and Niagen.

And he did, and actually completed, and published a study on Coronavirus.

He studied 100 symptomatic, hospitalized Coronavirus patients in Turkey.

He gave 22 of them their local standard of care and a placebo — and 78 of them the local standard of care and a cocktail of dietary supplements featuring TRU Niagen.

That secondary group recovered from Coronavirus 30% quicker than the group that didn’t get TRU Niagen. That data became available last week.”

Nestle Health Science Partnership with Chromadex

“Nestle Health is creating an entire line of cellular aging products featuring TRU Niagen — they call it Celltrient — and they just announced it today and released the product on their website today.”

RELATED:

  • LISTEN to the show HERE.
  • WATCH the show HERE.
  • FAQs on taking NAD boosting vitamin supplement Nicotinamide Riboside (NR) can be found HERE.
  • NR supplementation may have helped sufferers of these diseases & conditions (Consumer Reviews)

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